Industry Outlook 2026-2028 : Housing in Upcountry (6 Major Provinces)

Thailand’s housing market is expected to moderate in 2026, reflecting slower economic growth, elevated household debt, and constrained purchasing power. Developers are focusing on reducing existing inventory while expanding premium residential projects, including branded residences, to meet demand from higher-income and foreign buyers. Recovery in tourism-oriented provinces such as Phuket, Chonburi, and Chiang Mai is expected to vary across segments. The market is projected to gradually improve in 2027–2028, supported by stronger economic growth, tourism expansion, and housing demand from foreign workers.

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